Creating the perfect duvet is about finding the right balance for the best comfort, warmth and luxury at a price that’s fair. So we looked at the various ways we could deliver an amazing duvet without it hiking up the cost.
DECISION 1: WHY DOWN?
Down is the soft, fluffy layer that sits underneath a duck’s outer feathers. Unlike the quill like outter feathers, down forms in plumules, clustering together like a dandelion head. The structure of the plumules helps the down provide the thermal insulation ducks need to keep warm while allowing moisture (like perspiration) to evaporate. The plumule shape also increases buoyancy – and in duvet terms, this means added springiness.
DECISION 2: WHY DUCK?
There’s a lot written about duck versus goose, with goose often coming out on top because of its bigger plumules. But it’s also significantly more expensive. And we realised that if we chose duck down, we’d be able to pack a higher percentage of down in for the same price. And 90% duck down offers a lighter, warmer, comfier duvet than 60% goose down! We also have the added benefit of knowing that all of the down used in the duvet is ethically sourced from Europe’s finest free-range duck farms.
DECISION 3: WHY 90%?
Other duvets on the market offer 40% down, 60% down… but we started off looking at 100%! Very quickly we realised that this wasn’t only impractical, but it also didn’t make sense. Separating feathers and down is a tricky business and the additional cost of man hours needed to remove every last feather would have seen the price of our duvet sky rocket. And the 10% of feathers help give support and durability to the duvet, giving just that little bit of extra drape.
DECISION 4: WHY BAFFLE WALLS?
Baffle walls create a series of cells within the duvet, each one with an equal share of down/feather mix inside. It ensures the down is evenly spread throughout the duvet – not only stopping cold spots from forming, but also preventing the down from bunching up and making the duvet all lumpy. The baffle structure uses more fabric and is a more complex construction – which can both increase costs. But, again, we realised that duck + baffle = a better duvet than goose without.
DECISION 6: WHY LOOPS?
We gave our duvet cover concealed inner corner ties that easily lace through the corner loops on the duvet. So not only does the baffle wall structure stop the duck down from gathering, but the loop-and-tie structure stops the duvet from bunching inside the cover. This system gives you the perfect cover all through the night, no matter how much you wriggle around.
With prices starting from £99 and a 3-year warranty, that’s 1,095 nights of luxury sleep from as little as 9p per night.