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go behind the scenes of eve’s new TV ad

You know those mornings when you don’t hit snooze? When you make it to the gym and feel like superhero. The ones where you have 30 mins to play with your children. The times you only need a single shot coffee. We created a campaign about it – because we believe that a comfy mattress is the beginning of your brighter mornings. 

Filming in five locations (including two across the channel in the French town of Cazaux) over two days, the team captured real people living their beautiful morning moments, after sleeping on an eve mattress. Hours of production later, the TV ad is finally here.

Want to see what went on behind the scenes? You’ve come to the right place. Here are some of our favourite snaps…

TV ad on Plage de la Salie Sud

eve TV ad

Shooting on on Plage de la Salie Sud around 6.30am.

eve TV Ad

eve TV ad

Setting up at 5.34am before the crew had to carry camera equipment a mile down to the beach.

eve tv ad

Producer, Alex Chamberlain, Director, Duncan Winecoff, Director of Photography, Joe Cook and recording artists, Laurence and Denma.

On location in Cambridge Heath.

Shooting surfer, Mila, on Plage de la Salie Sud.

Shooting surfer, Mila, on Plage de la Salie Sud.

eve TV ad

Model, Jenny, and daughter, Scarlett, playing in the leaves in London’s Victoria Park.

1 comment

  1. Robert Williams says:

    It’s all clever stuff this filming lark!

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